He image of the teacher in the national media of Kazakhstan.
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Keywords:
design, image of teacher, media, Kazakhstan, educator,Abstract
The article discusses the role of the media in the construction of the image of the teacher-educator. The study shows that in the post-Soviet States in political, economic and social reasons, the teaching profession has not been able to get a wide and high appreciation. The study highlights that the concept of the image of the teacher, school teachers need to pay attention to the media, as it is an information platform and their function is the formation of public opinion. The article discusses the subject of education, namely the construction of the image of the teachereducator in national publications such as «Egemen Kazakhstan» and «Kazakhstan Pravda» for the period from February 2013 to January 2014. Along with the dominant discourses of priority were also «responsibility in the upbringing of the younger generation», «professional development», «financial incentives» that had to do with teachers. The researcher found that in the Newspapers «Egemen Kazakhstan» and «Kazakhstan Pravda» was not observed bilingual same lighting materials, which are inherent in some Kazakh and Russian-language edition in the country. This is due to the fact that both Newspapers are national publications.References
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Қазақстан халқына Жолдауы. Әлеуметтік- экономикалық жаңғырту
– қазақстан дамуының басты бағыты, 2012.
19 Қазақ журналистикасы тәуелсіздік жылдарында ұлттық
қозғалыстың, ұлттық партияныңрөлін атқарыпкелді – Е.Қаринhttp://
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2 Silova, I.Globalization on the margins: Education and post-socialist transformations inCentral Asia. –Charlotte, NC: Information
Age Publishing, 2011.
3 Perry, L.B. American academics and education for democracy in Post-communist Europe: From the Spanish-American war
to Iraq. - In: Sobe, N.W., (ed.) American Post-conflict educational reform: Palgrave Macmillan, New York, U.S.A, 2009. –C. 169-188.
4 Steiner-Khamsi G., Harris-Van Keuren C., Silova, I., Chachkhiani, K. The pendulum of decentralization and recentralization
reforms: Its impact on teacher salaries in the Caucasus, Central Asia, and Mongolia. Background Paper for UNESCO Global Monitoring Report, 2009.
5 Pettigrew M., MacLure, M. The press, public knowledge and the grant maintained schools policy /British Journal of Educational Studies. – 1997. – Vol.45. – C. 392–405.
6 Thomas S.Education Policy in the Media: Public Discourses on Education. –Teneriffe: Post Pressed – 2009.
7 Keogh. J., Garrick, B. Creating Catch 22: Zooming in and Zooming out on the Discursive Constructions of Teachers in a News Article /International Journal of Qualitative Studies in Education. – 2011. – № 4(4). – C. 419–434.
8 Ball, S.J. The education debate. Bristol: Policy Press, 2008.
9 Rawolle S. Understanding the mediatisation of educational policyas practice. Critical Studies in Education. – 2010. –№51:1. – C. 21–39.
10 Lingard, B., Rawolle, S. Mediatizing educational policy: The journalistic field, sciencepolicy and cross field effects. Journal of Education Policy. – 2010 – №19(3). – C. 361–380.
11 JohnsonE. Blaming the Context not the Culprit: Limitations on Student Control of Teacher Corruption in Post-Soviet Kyrgyzstan.
12 DeYoung A. Teaching as a Profession in the Kyrgyz Republic: The Quest for Building/ Rebuilding the Knowledge Base.
13 Recommendation concerning the status of teachers. Adopted by the Special Intergovernmental Conference on the Status of Teachers, Paris, 1966.
14 OECD. Reviews of National Policies for Education: Secondary Education in Kazakhstan. – 2014 –OECD Publishing.
15 Қазақстан Республикасының 2007 жылғы 27 шілдедегі N319 Білім
туралы Заңы. http://www.edu.gov.kz/sites/default/ files/zakon_kaz_2007_no_319.pdf
16 Қазақстан Республикасындабілім беруді дамытудың2011 – 2020 жылдарға арналған мемлекеттік бағдарламасы. http://
www.edu.gov.kz/sites/default/files/2011-2020_zhzh._memba-arlama_0.pdf
17 Қазақстан Республикасының Президенті Н.Ә.Назарбаевтың
Қазақстан халқына Жолдауы. Қазақстан экономикалық, әлеуметтік
және саяси жедел жаңару жолында, 2005.
18 Қазақстан Респуликасының Президенті Н.Ә. Назарбаевтың
Қазақстан халқына Жолдауы. Әлеуметтік- экономикалық жаңғырту
– қазақстан дамуының басты бағыты, 2012.
19 Қазақ журналистикасы тәуелсіздік жылдарында ұлттық
қозғалыстың, ұлттық партияныңрөлін атқарыпкелді – Е.Қаринhttp://
www.inform.kz/kaz/article/2530221
20 Schudson, M. The sociology of news production. Media, Culture andSociety.– 1989. – №11. – C. 263–83.
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How to Cite
Smanova, G. K. (2016). He image of the teacher in the national media of Kazakhstan. Journal of Educational Sciences, 43(3). Retrieved from https://bulletin-pedagogic-sc.kaznu.kz/index.php/1-ped/article/view/78
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Psychological and pedagogical problems of professional education
